For many, the image of a golf course conjures tranquility: rolling fairways, peaceful mornings, and the satisfying thwack of a well-hit drive. But behind the scenes, modern golf facilities operate with the complexity of any hospitality or entertainment business—and they face the same digital threats. From cyberattacks on high-end courses to data breaches at industry organizations, the golf world has become an unexpected but real target for cybercriminals.
The Overlooked Threat
Golf courses collect and store a surprising amount of sensitive information. Consider the average golf club or resort:
- Customer payment data through point-of-sale systems.
- Personal information from members and guests.
- Online booking and reservation systems.
- Cloud-based software for event management, HR, and accounting.
- Surveillance and security systems connected to the internet.
Despite this, cybersecurity is often an afterthought—until a breach occurs.
Real-World Breaches: Lessons from the Fairway
Bella Vista Golf Club – August 2024
In August 2024, Bella Vista Golf Club in Arkansas suffered a ransomware attack that disrupted operations and cost the city over $132,000 in recovery expenses. The attack highlighted vulnerabilities in small and medium-sized golf facilities, emphasizing the need for robust cybersecurity measures.
Reputational Impact: The breach led to public concern over data security, prompting the club to invest in cybersecurity training and transparency measures to rebuild trust.
PGA of America – Ransomware
Just days before the PGA Championship at Bellerive Country Club, the PGA of America experienced a ransomware attack that encrypted critical files, including promotional materials for the tournament and the upcoming Ryder Cup. The attackers demanded a Bitcoin ransom, locking officials out of essential systems.
Reputational Impact: The timing of the attack—days before a major tournament—sparked headlines and public scrutiny. It raised questions about how professional sports organizations protect digital infrastructure, affecting the PGA’s perceived tech credibility.
Topgolf – Data Breach Incident
Topgolf, the entertainment-driven golf venue, was reportedly affected through its association with third-party platforms that were breached. While the company itself denied any major data loss, customer concerns about credit card security and data privacy were magnified on social media.
Reputational Impact: In the era of digital word-of-mouth, even the perception of a security issue can hurt brand trust. Topgolf had to engage in damage control and assure customers of its commitment to cybersecurity.
The True Cost: Reputational Damage
Cyberattacks don’t just cost money—they cost credibility. For golf courses, many of which rely on long-term member loyalty and affluent clientele, the damage to reputation can be more devastating than the breach itself.
Potential consequences include:
- Increased insurance premiums and compliance scrutiny.
- Negative press or social media backlash.
- Suspicion over future data handling.
- Increased insurance premiums and compliance scrutiny.
What Can Golf Courses Do?
Here’s what golf facilities, both public and private, can implement today:
- Conduct a Cybersecurity Risk Assessment – Assessments identify where sensitive data resides, how it is protected, and who has access to it, providing critical insights for effective security planning
- Segment Networks – Keep point-of-sale systems separate from guest Wi-Fi and internal operations.
- Update and Patch Software – From booking apps to surveillance systems, unpatched software is an easy target. Vulnerability scans help pinpoint which systems need to be updated.
- Train Staff – Employees should know how to spot phishing emails, protect devices, and respond to incidents.
- Have an Incident Response Plan – Prepare for the worst so your team isn’t scrambling during a crisis. Confiance can help craft policies and plans that fit your business.
- Be Transparent with Members – If a breach happens, communicate clearly and swiftly to preserve trust.
The Bottom Line
Golf is a game of integrity. That same integrity must extend to how golf courses handle customer data, protect digital systems, and prepare for potential cyber threats. Whether it’s a championship-level course or a local club, cybersecurity is no longer optional—it’s a core part of doing business in the modern era.
As golf becomes more connected and customer-centric, the industry must tee up stronger cyber defenses. Because in this game, the reputational hazards may be the toughest to recover from.
